Though I’m a publicist now, I began my profession within the music business as a blogger, and within the six years since I created that weblog, I’ve seen my justifiable share of submissions from bands and publicists alike. 1000’s of emails have landed in my inbox, however I’ve solely lined a fraction of these tales on the web site.
At the least two-thirds of them are boring, poorly written, and simply plain ineffective.
Being on either side of the sport has given me a singular perspective in regard to the artwork of pitching. As a blogger, I rapidly realized what sort of submissions I most well-liked to obtain and which data is most useful when writing up a characteristic. (For instance, an precise hyperlink to the music you’re pitching can be nice—you’d be shocked what number of artists go away this out altogether with the belief that you’re going to take the time to trace down the tune or album your self). By the point I turned a publicist, I already had an concept of what labored and what didn’t, which has helped me write pitches that get opened and lined, irrespective of the extent of artist I’m working with.
While you’re a band or solo artist working your individual PR marketing campaign, it’s vital to grasp your individual story and have the ability to current that story to retailers in an efficient, newsworthy approach. And when you’re targeted on making music and establishing your model, typically it’s simple to overlook that crafting the proper submission e mail that includes all of those parts is simply as necessary as making the music itself.
Speak to any music blogger concerning the submissions they obtain each day and also you’re certain to listen to a number of complaints. An e mail that claims, “My identify is X, right here’s a hyperlink to my music,” doesn’t a characteristic make, and simply received’t lower it once you’re competing towards hundreds of different artists for coveted actual property on a weblog. So listed here are a number of recommendations on precisely what NOT to do when pitching your music to bloggers so you may keep away from being THAT artist.
1. Don’t ignore the weblog’s submission guidelines
Nothing will get your submission deleted sooner than ignoring the principles an outlet has laid out very clearly on their contact web page. In the event that they request that you simply format your topic line a sure approach, do it. In the event that they solely take Spotify streaming hyperlinks, don’t ship them a SoundCloud hyperlink, and vice versa. If the outlet states that it doesn’t assessment albums, or doesn’t need to know something about music movies, don’t waste your time sending a pitch if that’s what it’s important to provide. And please don’t ship your music in the event that they don’t settle for submissions in any respect. Plain and easy, ignoring pointers is the best strategy to land within the trash.
2. Don’t be that person who makes use of BCC
I mechanically delete any pitches by which I’m copied on BCC, and I do know different editors who do the identical. Sending out mass emails reveals that you simply didn’t take time to analysis the outlet, the writers, or put any effort into personalizing your submission in any respect. Sure, it could be simpler for you within the second to hit ship as soon as, however it received’t profit you in any respect in the long term.
As an alternative, personalize every e mail you ship out by together with a praise about an article you actually cherished on that individual weblog, or why you’ve been following that website for thus lengthy. One thing that straightforward actually means the world to the writers who’re working tirelessly behind the scenes, and it hardly takes any effort in your half to take action if you happen to’re a real fan of their work. To not point out that, on a bigger scale, the music enterprise is all about forming and sustaining relationships, and also you received’t be doing your self any favors if you happen to’re not making an attempt to get to know the individuals who have the flexibility that can assist you share your music with the world.
3. Don’t ship 1,000,000 attachments
Editors obtain an amazing variety of submissions every day. Don’t clog up their inboxes with pointless attachments, press releases, downloads, or unsolicited press pictures that may take up precious space for storing. All of these supplies might be uploaded to your EPK, which you’ll as a substitute ship in your submission by way of a easy hyperlink. Except the outlet’s pointers state in any other case, hyperlinks are at all times greatest.
4. Don’t submit outdated music
There’s an insanely quick turnaround in music nowadays, so a launch, whether or not it’s a single or album, turns into outdated information FAST. In the event you submit an album that’s been available on the market for a 12 months, you’re simply going to get laughed at for sending it within the first place. Severely. Understand that these first few weeks that observe your launch are essential when pitching, and in case your music has been out for longer than a month, your possibilities of locking down a characteristic are a lot decrease.
5. Don’t assume the author or editor is definitely going to take heed to your music
There’s nothing extra annoying to writers than once we get a pitch that reads one thing like, “Right here’s my new single in case you have been in search of new music to cowl.” We glance out for brand new music to cowl on a regular basis, and loads of it lands in our inbox each week. A lot, even, that we are able to’t sustain with all of it. You aren’t an exception, nor are you the reply to our prayers.
Then again, bear in mind once you realized tips on how to write persuasively at school? Now’s the time to make use of that ability. One of the best factor you are able to do is current your music and your story in a approach that may attraction to the outlet, preserve it quick, don’t observe up greater than a few times, and at all times keep in mind that there’s an actual reside individual on the receiving finish of your pitch, whether or not they take heed to your music or not. Deal with them as such.
Pitching your music to bloggers is really an artwork, however with somewhat observe, and if you happen to observe these 5 easy guidelines, you’ll keep away from loads of frustration alongside the way in which.
Erica D’Aurora is a senior publicist with Muddy Paw PR. She finds her biggest pleasure in serving to artists obtain their goals.