Saturday, August 6, 2022
HomePublic SpeakingFrom Professional to Authority with Petra Zink

From Professional to Authority with Petra Zink

From Professional to Authority

Professional and authority could seem comparable, however as I found when chatting with Petra Zink, there’s a key distinction. 

Petra is an writer and founding father of impaCCCt and The 360 Expertise Co. She speaks about how consultants and authorities assist enterprise homeowners with their issues. 

The important thing distinction between them is the extent of belief they acquire from shoppers. Specialists know how one can remedy issues whereas an authority strives to generate deeper connections and commonalities by way of story-telling and analogies.

Time Stamps:

  • Petra’s entrepreneurial journey (03:30)
  • Her area of interest and imaginative and prescient for the enterprise (06:15)
  • The distinction between an skilled and an authority (11:52)
  • How do we discover our place within the business? (15:35)
  • The three Cs in Impaccct (19:08)
  • How can we appeal to the best individuals for the enterprise? (21:35)

Assets Talked about:


  • “I’m not what I feel I’m, and I’m not what you suppose I’m. I’m what I feel you suppose I’m.” -Charles Cooley
  • “What you do right this moment to construct your model determines your future.” -Petra Zink
  • “In the event you can’t deal with the influence that you simply make primarily based on what you recognize for others, no one cares.” -Petra Zink

Join With Lisa Evans
Your Host Lisa Evans is one in all Australia’s main Government Public Talking Coaches and Company Storytelling Trainers. If you need assist with coaching your group in comfortable abilities, public talking and enterprise storytelling, get in contact with Lisa. Lisa presents a complimentary 30-minute technique session to seek out out if you’re match to work collectively.
Join with me on Fb and Instagram
Join with me on LinkedIn

Guide a complimentary mini teaching session with Lisa right here.

Join With Petra Zink 
Join with Petra on LinkedIn and Instagram

Seize a duplicate of Petra’s e-book, Trusted Authority: From Technical Professional to Trusted Authority: Go from Unknown to Identified right here.
Hearken to Petra’s podcast, Your Model. Your Future. Right here

About Petra Zink

Petra has made her mess her message and has specialised in working with good professionals and consultants to grow to be the Go-To and be recognised for his or her message and influence that goes past their credentials. She is the founder of two companies – impaCCCt and – each companies are designed to future-proof people and companies, and he or she does it by talking, teaching, coaching and consulting. Petra most just lately added the title ‘writer’ to the combo and in addition contributes commonly to business conferences, podcasts like your fabulous one, firm occasions, and publications as a speaker or content material contributor.



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