Within the throes of the crypto winter, FTX discovered heat within the effervescent confines of Tomorrowland.
Cryptocurrency and digital dance music have been inextricably linked due to the widespread adoption of digital collectibles by DJs. Actually, the 2021 IMS Enterprise Report discovered that 76% of all music NFTs have been issued by digital music artists.
The nexus of all this exercise is music festivals, the place NFT and crypto builders can escape the harmful, theft-laden interwebs to reveal the utilities of their tasks in a managed setting. So FTX, a well-liked cryptocurrency change which averages roughly $10 billion of day by day buying and selling quantity, touched down on the largest EDM pageant on the planet.
The corporate organized a hidden stage known as The Hill throughout every day of the 2022 version of Tomorrowland, which expanded to a few weekends for the primary time within the model’s storied historical past. FTX’s distinctive activation was a part of an ongoing partnership with the pageant, whose organizers not too long ago launched an bold NFT initiative providing holders “the final word Tomorrowland fan expertise.”
Whereas ready in line at FTX’s onsite sales space on July thirtieth, we downloaded their app, enabling us to safe a free Tomorrowland NFT. Scanning the code on that NFT entered us right into a contest to win a t-shirt or entry to The Hill—or stroll away with nothing.
Our NFT unlocked a visit to Tomorrowland’s elusive secret stage, which was solely accessible through an obscure facet entrance and a towering flight of wood stairs close to the pageant’s Core stage. However once we acquired there, we walked right into a Shangri-la of dance music tradition.
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Embedded deep within the forests of Tomorrowland, the key stage was techno bliss. Sultry home music and a barrage of bubbles fluttered by the summer season air as attendees raved the day away. The get together had the texture of a breezy bash below the plush canopies of a Tulum jungle.
The Hill featured a bevy of shock DJs all through Tomorrowland 2022, like famend drum & bass artist Netsky, who carried out a uncommon home set. In the future noticed a B2B set from storied digital music producers Laidback Luke and R3hab, whose signature electro sounds rocked the hideout.
Followers can now buy FTX tokens that unlock rewards and experiences at Tomorrowland Winter, the pageant’s French offshoot, which is scheduled to return to the snowcapped ridges of the Central French Western Alps from March 18th to twenty fifth, 2023. FTX and Tomorrowland have minted 100,000 NFTs this time round. On the time of writing, 48,520 have been claimed.
You’ll find out extra in regards to the Tomorrowland Winter NFT initiative right here.
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